Culturelle

Once in a while you get a project that has no boundaries – just a short brief that tells you “create something fun and special”. For these set of Culturelle Probiotic spots we decided a great way to maintain a liquid motif was to use fluid transitions and constantly evolving scenes.

As an added bit, we also did a set of two animated gifs for social, which were so fun to work on!

ROLE: Collab Art Director with Mel McCann / Producer