Social Feed

Yeah Haus for Toy Association of America (TIA)

At Yeah Haus, we created three :15 animations for the Toy Industry Association’s Genius of Play campaign. The concept involved taking an everyday toy, such as a block, and illustrating the influence the toy can have on a child’s future.

While we brainstormed countless playthings, we settled on three: a bear, a block, and a drum. The illustration of the puddle girl below is one of those brainstorm images.

I handled the art direction and some of the illustration for this one, and love the result!