When Yeah Haus had the opportunity to work with Felicity House, a non-profit space for women with Autism, we jumped at the opportunity. The art direction and illustration work I’ve done for this project is a highlight of my career.
The visuals needed to have an understanding and nuance of the intended audience, but also be smart and stylish to reflect adult women living in NYC. We were encouraged to focus on the details of the space, and create an impression of the space, without being overly literal. Some of these initial concepts stayed throughout, but mostly just the palette and painterly style moved onto the next stages of development.